Our mission is to give every Canadian teenage girl the chance to step up into the spotlight and show the world her own kind of beautiful. Our commitment is to set the highest standards of competition versus other pageant systems. We want to make sure that every girl who enters the contest has the opportunity to learn, grow, challenge themselves, and engage with a higher purpose for a chance to express her individuality, transform and realize her true potential, represent her country and take an active role in her community.